Facebook Advertising for Dummies by Paul Dunay

By Paul Dunay

Ecocnomic rules and methods for advertisements on FacebookTap into the explosive progress of social media and succeed in your buyers with powerful fb advertisements campaigns and savvy insights into the right way to use this social media phenomenon successfully. It’s all right here and extra during this special, easy-to-follow consultant from award-winning retailers. you will study what makes an excellent fb advert, tips on how to follow the most recent ideas and strategies for potent pay-per-click and cost-per-impression ads, the best way to try your advert effects, and masses more.Explores fb advertisements inside and outside; there are actually greater than four hundred million lively fb clients and over 1.6 million lively Pages on FacebookWorks as an all-around, hands-on consultant for either skilled and new fb advertisersWalks you thru making plans and developing an advertisements campaignExplains writing powerful advert reproduction, the right way to use touchdown pages, and the way to check and optimize your adsShows you the way to take advantage of fb Insights to appreciate your effects and the way to create stories that examine dataPut your company's top face ahead with the sound advertisements suggestions and strategies in fb ads For Dummies.

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For those of you running a local business, this option can ensure that you show ads only to those people who can physically walk into your business. • Keywords: Besides Location, this is probably the most used targeting filter. Based on keywords that individuals put in their profile (under Interests, Favorites, and so on), you can show ads to only those people who have that keyword in their profile. So, if you’re trying to reach people who enjoy the TV show Desperate Housewives, you can set that filter by entering the name of the show in the Keywords target field.

When you target someone based on relationship status, your ad won’t be visible to users who did not complete the Relationship Status part of their profile. ” • Birthday: This filter is especially handy if you want to display an ad with a special offer that’s valid only on someone’s birthday. The user will see this ad only if he uses Facebook on the day noted as his birthday. ) • Connections: You can run ads that are visible only to users who are already Fans of your Business Page, who RSVP’ed to your events, or who are a member of one of your groups.

Understand that your image file cannot be larger than 5 megabytes, and should be sized as no longer than 110 pixels wide by 80 pixels tall. The aspect ratio on your image should be either 4:3 or 16:9. You can a variety of different images to your ad, such as your company logo, a picture of the product, or even a smiling person who might use the product. By default, if you are advertising a Facebook Page, you will see the profile picture of that Page being used as your image, which you can change.

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