e-Shock 2000: The electronic shopping revolution: strategies by Michael de Kare-Silver

By Michael de Kare-Silver

"E-Shock" analyzed the impression of the digital purchasing revolution on significant shops and brands and the strategic concepts to be had for the longer term. It had a frequent effect upon businesses and supplied a timetable and roadmap for survival. during this revised and up to date variation, the writer takes account of advancements similar to electronic tv, and contains interviews with the various best avid gamers in digital purchasing, together with Dixons, Amazon.com, Microsoft net television and British Interactive Broadcasting.

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Are they now equipped to respond adequately to electronic shopping developments? Does their leading position in the distribution chain make it easier for them to evolve and retain the consumer relationship? What kind of platform do they have to build on in responding to these new challenges? This is examined in Chapter 6. The next Chapter, 7, sets out the range of responses retailers can choose from. There are ten alternative strategies that can be defined. The message is that no retailer can afford to ignore these market developments.

Electronic commerce is likely to be one of the most fundamental changes business will face and there will be an additional premium on putting the necessary time and resources into developing the best response and way forward. 2 Definitions and Consumer Trends Some brief definitions and explanations are required before moving into the detail of what retailers and manufacturers are doing about the electronic revolution and how they can best respond. This chapter looks at: • • • a definition of electronic shopping the products and services included underlying themes behind all the changes.

In fact, can they achieve an even more entrenched position? ' Chapters 9-11 set out in more detail what's driving the developments of electronic shopping and why it appears unstoppable. Executional difficulties such as individual privacy and security of payment are gradually being resolved. Indeed the view has been expressed that 'payment for goods over the Internet will soon be more secure than the regular use of credit cards for ordering over the phone or in the mail'. Chapter 9 especially looks at how the technology and infrastructure are moving forward and how improvements in what can be transmitted over ordinary telephone cable, the possibility of using the electricity grid and developments in satellite communication will all accelerate reach and penetration into more households as well as enhancing the visual quality of what can be communicated.

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