By Antonio Garcia Martinez
Liar’s Poker meets The Social Network in an irreverent exposé of lifestyles contained in the tech bubble, from provocateur Antonio García Martínez, a former Twitter consultant, fb product supervisor and startup founder/CEO.
The fact is, Silicon Valley capitalism is especially simple:
Investors are individuals with more cash than time.
Employees are individuals with extra time than money.
Entrepreneurs are the seductive go-between.
Marketing is like intercourse: merely losers pay for it.
Imagine a chimpanzee rampaging via a datacenter powering every little thing from Google to fb. Infrastructure engineers use a software program model of this “chaos monkey” to check on-line prone’ robustness—their skill to outlive random failure and proper errors sooner than they really take place. Tech marketers are society’s chaos monkeys, disruptors checking out and reworking each point of our lives, from transportation (Uber) and accommodation (AirBnB) to tv (Netflix) and courting (Tinder). considered one of Silicon Valley’s so much audacious chaos monkeys is Antonio García Martínez.
After stints on Wall highway and as CEO of his personal startup, García Martínez joined Facebook’s nascent ads staff, turning its clients’ facts into revenue for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. compelled out within the wake of an inner product warfare over the way forward for the company’s monetization process, García Martínez ultimately landed at rival Twitter. He additionally fathered kids with a lady he slightly knew, devoted lewd acts and brewed unlawful beer at the fb campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced game autos at the one zero one, and enthusiastically pursued the lifetime of an overpaid Silicon Valley wastrel.
Now, this gleeful contrarian unravels the chaotic evolution of social media and affiliate internet marketing and divulges the way it is invading our lives and shaping our destiny. Weighing in on every thing from startups and credits derivatives to important Brother and information monitoring, social media monetization and electronic “privacy,” García Martínez stocks his scathing observations and outrageous antics, taking us on a funny, subversive travel of the fascinatingly insular tech undefined. Chaos Monkeys lays naked the hijinks, alternate secrets and techniques, and tool performs of the visionaries, grunts, sociopaths, opportunists, unintentional travelers, and cash cowboys who're revolutionizing our global. The query is, can we survive?
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Additional info for Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
The surrounding crowd turned into a howling, gesticulating mass of electrified greed, with the serious traders signaling to each other and actually writing down trades in notebooks, as they would million-dollar positions. † This involved splitting them in half and dunking the bready, greasy mess into a cup of water to premoisten them for easier inhalation. The underdog was a blond female intern from Princeton who looked like she weighed maybe as much as a dozen burgers. A circle of her friends piled into the over side of her betting book, betting on incongruously high numbers for her, all the while knowing her secret Princeton eating-club rap sheet—insider trading at its finest.
To those who may have been present but feel I have misconstrued events, I invite you to write your own competing account. Together we may arrive at the set of mutually agreed-upon lies called history. Note: Some names have been omitted to protect the truly guilty. Dedication To all my enemies: I could not have done it without you. To Zoë Ayala and Noah Pelayo, the only lasting products I have ever shipped. Lastly, to Rachel Caïdor. Lo prometido es deuda. Contents Author’s Note Dedication Contents Prologue: The Garden of Forking Paths PART ONE: Disturbing the Peace The Undertakers of Capitalism The Human Attention Exchange Knowing How to Swim Abandoning the Shipwreck PART TWO: Pseudorandomness Let Me See Your War Face Like Marriage, but without the Fucking Speed Is a Feature D-Day A Conclave of Angels The Hill of Sand Turning and Turning in the Widening Gyre ¡No Pasarán!
A year from this meeting and in this same conference room, with more or less the same cast assembled, we’d finally decide that question. It would take Facebook an exasperating year to even decide to decide. The resulting decision, when it finally came, would see me ejected from Facebook, and change how Facebook made money for years to come. But right then, on that Friday afternoon, I was giddy inside. The last two months of scheming had worked out. We could build this magic targeting device I had proposed that would combine the two great Internet data streams, Facebook and the outside world, and change everything.