Brand Packaging August 2011 by Pauline Hammerbeck

By Pauline Hammerbeck

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27 PMMI-Pack Expo............................................................................................................. 23 This index is for the convenience of our readers. Every care is taken to make it accurate. BRANDPACKAGING assumes no responsibility for errors or omissions. com 155 Pfingsten Road, Suite 205 Deerfield, IL 60015 PRINT & INTERNET ADVERTISING GROUP PUBLISHER WHERE DESIGN AND STRATEGY MEET BNP Media 155 Pfingsten Rd. com (847) 405-4116 REPRINTS Jill L. com Phone: (248) 244-8264 Fax: (248) 283-6528 SENIOR DEVELOPMENT MANAGER Senna M.

LINE and created a proprietary “sqround” (square-round) container with clear sides and large display panels. > THE BOTTOM LINE: After Stonemill Kitchens’ F or 4400 ye year years, arss Stonemill Kitchens has been handcr handcrafting rafting artisan dips with fresh ingredients. But despite its premium quality, the Oregon-based brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods (the company behind Stonemill Kitchens) commissioned a packaging redesign.

23 This index is for the convenience of our readers. Every care is taken to make it accurate. BRANDPACKAGING assumes no responsibility for errors or omissions. com 155 Pfingsten Road, Suite 205 Deerfield, IL 60015 PRINT & INTERNET ADVERTISING GROUP PUBLISHER WHERE DESIGN AND STRATEGY MEET BNP Media 155 Pfingsten Rd. com (847) 405-4116 REPRINTS Jill L. com Phone: (248) 244-8264 Fax: (248) 283-6528 SENIOR DEVELOPMENT MANAGER Senna M. com (248) 244-6499 AUG11 N O V E M B E R 7-9, 2011 INTERCONTINENTAL BUCKHEAD • ATLANTA, GA PREDICTIONS FOR PACKAGING Packaging Strategies’ NEW Packaging Outlook Summit will offer a window on innovation and showcase trends and predictions in containers and materials.

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